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A Worldwide MVMT

JAKE KASSAN President & Co-founder, MVMT

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Forbes Reporter Marty Swant talks to Kassan about everything from tech to talent to the territories he’s eyeing in MVMT’s most exciting chapter yet.

Key Takeaways

Constant innovation is necessary to succeed in this industry — “If you feel like you have an answer because it worked once, that’s a bad attitude.”
Be an early adapter in less saturated spaces (i.e. investing in newer platforms, like Twitch, rather than going all-in on Facebook, Snapchat, etc.)
Authenticity resonates with consumers — “We’ll spend thousands of dollars on a highly produced Instagram story … then we have someone in the office dunking a coconut and breaking a glass window and that somehow beats everything else.”

Related Content

MVMT | Case Study

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