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Rory Wants Women to Talk About Their Bodies

RACHEL BLANK Co-founder, Rory
PETER BOYCE II VC, General Catalyst

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Paul Mumford, Founder and CEO of Lean Luxe, sits down with Blank and Boyce to discuss how Rory is rethinking end-to-end healthcare for the digital age.

Key Takeaways

Consider how your brand can address the needs of a traditionally underserved community — for Rory this community was women going through menopause.
Talk to your customers, then let that inform your strategy — “For us, it’s about creating a dialogue and building from there.”
Drive opportunities for engagement that don’t have to do with selling your product, like brand community Facebook groups.

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