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Cult of Chubbies, the Long & Short of it

TOM MONTGOMERY Co-founder, CMO & CTO, Chubbies

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2pm Founder Web Smith and Montgomery discuss how Chubbies

creates experiences that drive customer loyalty through product, data,

marketing, and more.

Key Takeaways

To build a community, focus on creating highly shareable content: “Your audience becomes your advertising if you can create a conversation.”
While having a specific audience is great, don’t alienate potential customers — “One of the things we really lean upon is inclusiveness, and not falling into stereotypes.”
When expanding into brick-and-mortar, find flexible, cheaper lease arrangements in order to test profitability.
Read the full transcript here.

Related Content

Chubbies | Case Study

How Chubbies Built a Community of Diehard Brand Fans [Video]

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