Case Studies / Boardriders

4.5x Higher Repeat Purchases: How Boardriders Unified Loyalty Across 9 Brands

42 %

More revenue from loyalty members

59 %

Repeat purchase rate for redeemers

75 %

Growth in loyalty members

6-18 %

Program participation rate (benchmark is 4%)

Boardriders is a global leader in action sports lifestyle, bringing together iconic brands including Quiksilver, Roxy, Billabong, Surf Dive ‘n Ski and DC Shoes. Built on a deep connection to surf, skate and snow culture, the company is dedicated to inspiring people to pursue adventure while delivering innovative products and authentic experiences to a passionate global community.

INDUSTRY

Fashion & AccessoriesSports & Outdoors

PLATFORM

Shopify

LOCATION

ANZGlobal

PRODUCT

Loyalty & Referrals

The Story At a Glance

Challenge

Boardriders needed to replicate the multi-brand, single customer view they previously had with a custom-built loyalty program. With customers engaging across brands both online and in-store, they needed a scalable platform to unify data, support segmentation and deliver a seamless omnichannel experience.

Solution

Boardriders implemented Yotpo Loyalty and Reviews to support its multi-brand loyalty strategy and unify customer data across the portfolio. This enabled a single customer view and more advanced segmentation while supporting a seamless omnichannel loyalty experience across ecommerce and retail.

Result

This partnership strengthened engagement and retention. Loyalty redeemers achieved a 4.5x higher repeat purchase rate and generated 42% more revenue than non-redeemers. The loyalty database grew 75% to nearly 1 million members, with participation rates reaching 6–18% across the portfolio.

Watch the video

"We know our customer a lot better now. We can use our data to do more sophisticated segmentation, resulting in more relevant campaigns & flows."

Amber McDermott

Senior CRM & Retention Manager

Strategies & Results

Strategy

Create a cross-brand loyalty rewards experience

Boardriders unified rewards across nine brands so customers can earn and redeem points through one loyalty account. With POS integration enabling easy in-store redemption alongside ecommerce rewards, the program removes friction and encourages customers to engage across the entire brand portfolio.

Result

6–18% loyalty participation across the portfolio

Loyalty participation rates reached 6–18% across the nine-brand portfolio, far exceeding the typical 3–5% benchmark for loyalty programs. Customers who redeemed rewards achieved a 59% repeat purchase rate compared to 13% for non-redeemers, highlighting the program’s impact on retention.