Junglück is a Munich-based skincare brand built on a simple belief: effective products don't need complicated ingredients. Founded in 2018, Junglück develops 100% vegan formulas in its own in-house lab, using only clean, active ingredients with proven results for all skin types.
The Story At a Glance
Junglück's loyalty program had been running on a basic coupons model - functional, but limited. It wasn't building retention, differentiation, or the sense of community the brand wanted to create with its most loyal customers.
Junglück launched a VIP tiers program with Yotpo Loyalty, replacing generic coupons with status-based benefits: points multipliers, free shipping, early product access, and an exclusive product testing community reserved for top-tier members.
By building a more sophisticated loyalty experience, loyalty signups more than doubled in the month of launch, repeat purchase rate climbed and overall program participation hit 21% Evidence that customers respond when loyalty means something beyond discounts.
Irene Zehetmaier
CRM Manager
Challenge
Junglück had a loyalty program, but it wasn't doing much beyond distributing discounts. Every customer was treated the same regardless of loyalty. There was no status to earn, no community to belong to, and no way to meaningfully reward the customers who kept coming back.
Solution
Junglück replaced coupons with a VIP tier structure giving customers status to earn. Higher tiers unlock points multipliers, free shipping, and early product access. A pre-launch campaign reminding members of their existing points turned the transition into a revenue moment.
Challenge
The product testing community existed as a concept at Junglück before tiers launched. The challenge was connecting it to loyalty in a way that felt meaningful, giving the most engaged customers access that no discount could replicate. Item 2:
Solution
Top-tier members can apply to test new Junglück products before launch, joining a 2-3 week guided process with regular feedback checkpoints. Their input shapes product development and marketing, making members genuine partners in the brand, not just buyers.
Challenge
Launching tiers was the start, not the finish. Sustaining engagement meant making sure members always knew where they stood, what they were working toward, and why moving up mattered.
Solution
Automated flows notify members when they reach a new tier and follow up with perk reminders. Campaign emails show progress toward the next tier. Loyalty Days run 2-3x per quarter, with member-only pricing and deals, giving members ongoing reasons to stay engaged.
Irene Zehetmaier
CRM Manager
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