Explore customer loyalty with top experts as they unpack strategies, stories and tips to level up your brand’s loyalty game.
When he’s not playing tennis or visiting his family’s black Labs in the UK, Adam leads Yotpo’s North America sales function. He’s deep into how brands build loyalty - mostly by getting the pros to spill their secrets.
When he's not playing tennis or visiting his family's Labs in the UK, Adam leads Yotpo’s North America sales function & is passionate about brand loyalty.
In the premiere episode, host Adam Long kicks off with powerhouse guests Leanne Chan (GAP, Thirdlove) & Nikki Tooman (Sticky Digital). They dive into what today’s customers value and what drives long-term brand love, from emotional connection to data-driven strategy.
Leanne Chan
Senior Director of CRM & Loyalty at Thirdlove
Nikki Tooman
CEO & Co-Founder of Sticky Digital
In this episode, Adam sits down with Lawrence Norman, a global marketing exec with insight from leadership roles at Adidas, Reebok, and Eastside Golf. They explore emotional loyalty, where purpose and culture intersect, diving into bold Adidas campaigns and how they built authentic loyalty.
Lawrence Norman
Head of Strategy at Eastside Golf and former VP of Global Basketball at Adidas
In this episode, Adam sits down with David Baker, Chief Digital Officer at Beekman 1802, to unpack what happens when loyalty programs fail and what it takes to build one that truly connects. From L’Oréal to Beekman 1802, he shares how emotional loyalty powers purpose, growth, & retention.
David Baker
Chief Digital Officer
“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
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