Ratings & Reviews Platform for eCommerce

Easily collect ratings and reviews, showcase star ratings, and turn customer feedback into sales.

“Customer reviews are invaluable. As a brand we know so much more about our products and what the customers actually want.”

Kim Zorn
Global Performance Director

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112% Increase in AOV

“Reviews aren't just about acquiring customers; they're about keeping them in our community by directly addressing their feedback.”

Emma Standing
Head of Customer Experience & eCommerce

66% higher CVR with SMS review requests

“Shoppers find genuine customer experiences invaluable. It's a game changer, crucial to our performance.”

Graham Paddon
Head of Customer Experience

14% order to review rate

Easily collect more reviews

Collect high-quality reviews at scale with post-purchase emails, SMS, and on-site requests to boost your review volume and SEO.

Showcase Trust Everywhere

Showcase star ratings and reviews across your product pages, ads, and social to build trust and drive more conversions.

Moderate with confidence

Combat fake reviews with powerful moderation and showcase real customer feedback to build trust and transparency.

Get Insights That Drive Action

Analyze review sentiment to uncover trends, identify product issues, and inform smarter business and product decisions.

Streamline Review Requests

Automate personalized review requests based on behavior, product type, or customer segment to increase relevance and response rates.

Seamless Syndication

Share ratings and reviews across your brand’s online presence, marketplaces, and retail partners to amplify reach and consistency.

Customize Review Displays

Tailor how ratings and reviews appear on-site—from filters to featured reviews—to match your brand and shopper journey.

Drive Loyalty Through Feedback

Reward customers for submitting reviews with loyalty points, turning engagement into retention and repeat purchases.

Improve SEO With UGC

Boost organic traffic by displaying keyword-rich consumer reviews and star ratings across your product pages and marketing channels.

Ratings & Reviews FAQs

What are ratings and reviews?

Ratings & Reviews are real customer opinions shared after a purchase. They often include star ratings and written customer feedback. As a powerful form of user-generated content, Ratings & Reviews help new shoppers make confident buying decisions, build brand trust, and improve SEO. A reliable Ratings & Reviews Platform for eCommerce brands makes it easy to collect, manage, and display this content across your product pages.

Why are ratings and reviews important?

Ratings and reviews are crucial for eCommerce brands because they directly impact customer trust and conversion rates. Today’s shoppers rely on authentic feedback to make informed buying decisions. Positive ratings and detailed reviews increase transparency, reduce purchase hesitation, and improve your brand’s reputation. In addition, search engines use review content to enrich product listings and improve SEO, making your products more visible online. Simply put, ratings and reviews drive both traffic and sales.

How do ratings and reviews help SEO?

Ratings and reviews improve SEO by providing fresh, keyword-rich content that search engines crawl and index. When shoppers leave reviews, they naturally include product names, features, and relevant search terms. This boosts long-tail keyword rankings and can increase your chances of appearing in Google’s rich snippets, especially with star ratings. User-generated content like ratings and reviews signals to search engines that your site is active, trustworthy, and relevant—factors that boost organic visibility.

Can I moderate customer ratings and reviews?

Yes, Yotpo provides robust moderation tools that allow you to manage all customer ratings and reviews. Our platform enables you to filter out spam, fake reviews, and offensive content to ensure only genuine customer feedback is displayed. This process protects your brand’s integrity, builds shopper trust, and maintains transparency by showcasing authentic customer experiences.

Where should I display ratings and reviews on my site?

To maximize their impact, ratings and reviews should be displayed across your eCommerce site—especially on product pages, category pages, the homepage, and in the shopping cart. Featuring star ratings near product titles builds trust instantly, while full reviews offer valuable insights that encourage conversions. You can also showcase ratings and reviews in pop-ups, banners, or interactive widgets. Strategic placement reinforces credibility and guides the shopper journey from discovery to purchase.

How do I collect more ratings and reviews?

To collect more ratings and reviews, use automated requests via post-purchase emails, SMS messages, and on-site prompts. Offering incentives like discounts or loyalty points can also increase submission rates. Timing is key—ask for reviews soon after delivery while the experience is fresh. Make it easy for customers to leave feedback on mobile and desktop. Leveraging a ratings and reviews platform helps streamline collection at scale and ensures a seamless experience for your customers.

Can ratings and reviews increase conversions?

Yes, displaying ratings and reviews has been proven to increase conversions significantly. Shoppers trust peer feedback more than brand marketing, so seeing positive ratings and honest reviews can push hesitant buyers toward a purchase. Even critical reviews add value by showing transparency and authenticity. The presence of ratings and reviews reduces uncertainty, answers common questions, and builds trust—resulting in higher engagement, lower return rates, and increased overall revenue.

What makes a good product review?

A good product review is detailed, honest, and helpful to other shoppers. It includes specific insights about the product’s quality, usability, fit, or performance, along with a clear rating. Reviews that include photos or videos perform even better by offering social proof and real-life context. Encouraging customers to answer guided questions—such as what they liked, disliked, or how they used the product—can help generate more useful and persuasive ratings and reviews.

How can ratings and reviews help build brand trust?

Ratings and reviews provide social proof, showing that real customers have purchased and evaluated your products. When shoppers see transparent, unfiltered feedback—both positive and constructive—they feel more confident in their decision. Responding to reviews, especially negative ones, shows your brand is engaged and cares about the customer experience. Over time, consistent, authentic ratings and reviews create a trustworthy reputation that drives loyalty and repeat business.

How do you stop fake reviews?

Yotpo stops fake reviews using a multi-layered approach that includes AI-powered moderation, advanced fraud detection, and manual review options. This system effectively blocks suspicious content before it gets published. To further boost consumer confidence, our verified buyer tags help shoppers easily identify authentic feedback, protecting your brand’s credibility and ensuring the reviews on your site are trustworthy.

What if I get negative reviews?

When you receive a negative review, Yotpo enables you to address it directly by responding publicly or privately to the customer. Our platform’s sentiment analysis helps you quickly understand and resolve concerns. Engaging with this feedback transparently not only highlights opportunities for product improvement but also builds authenticity and trust with all of your shoppers.