Yotpo Loyalty helps you build custom rewards programs. You can launch VIP tiers, run referrals, and drive repeat orders on your Shopify store.
Yotpo Loyalty helps you build custom rewards programs. You can launch VIP tiers, run referrals, and drive repeat orders on your Shopify store.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Build Custom Rewards Programs
Yotpo gives you tools to design a loyalty program that fits your brand. Set up points, VIP tiers, and custom rewards to keep buyers coming back.
Points for Purchases
Customers earn points for every order they place. You set the earn rate and decide how buyers redeem their points at checkout.
Custom VIP Tiers
Create VIP levels based on spend or points earned. Higher tiers unlock better perks and motivate shoppers to spend more.
Action-Based Rewards
Give points when users follow your social profiles or read your blog. You choose which actions matter most to your brand growth.
Paid Memberships
Launch a paid loyalty tier for your top buyers. Members pay an upfront fee to get free shipping or early access to new items.
Custom Reward Options
Let shoppers trade points for discounts, free products, or free shipping. You control the reward catalog to protect your margins.
Grow With Customer Referrals
Turn your best buyers into brand advocates. Yotpo lets you build referral campaigns that bring in new shoppers at a lower cost than paid ads.
Give and Get Rewards
Reward both the sender and the new buyer. You can offer points or flat discounts when a friend makes their first purchase.
Easy Sharing Links
Shoppers get custom links they can share via text or social media. Yotpo tracks every click and applies rewards on its own.
Post-Purchase Prompts
Ask buyers to refer friends right after they check out. Strike while they feel good about their order to boost sharing rates.
Referral Fraud Protection
Stop users from gaming the system. Yotpo blocks self-referrals and checks IP addresses to keep your program safe and fair.
Campaign Tracking
See exactly how much revenue your referral program drives. You can track link clicks, new sign-ups, and total sales in real time.
Connect Online and In-Store
Shopify POS Sync: Your loyalty data updates across your site and retail stores at once so buyers can earn points anywhere.
Mobile Wallet Passes: Shoppers save their loyalty cards to Apple Wallet or Google Pay for quick access during in-store checkout.
Location-Based Prompts: Send push messages to mobile wallets when customers walk near your retail store to drive foot traffic.
Cashier View: Store staff can see a buyer's point balance and VIP tier right on the POS screen to offer better service.
Track Your Program Performance
See how your rewards impact sales. Yotpo tracks point usage, VIP tier movement, and total revenue from loyal buyers.
Revenue Dashboards
View total sales driven by your loyalty members compared to guest checkouts.
Point Liability
Track how many points sit unused so you can run campaigns to drive redemptions.
Tier Movement
See how many buyers move up or down your VIP ranks each month to spot trends.
Scale From Startup to Enterprise
Yotpo grows with your brand. Start with our free plan and upgrade to advanced VIP tiers and custom integrations as you scale. From emerging DTC brands to global Shopify Plus merchants, Yotpo has the tools to match your ambition.
Why Choose Yotpo as Your Loyalty Software?
Native Shopify Build
Yotpo connects directly to your Shopify admin. Product catalogs and customer profiles sync in real time without delays.
Deep Tech Ecosystem
Connect your rewards to the tools you already use. Yotpo links with Klaviyo, Attentive, Gorgias, and Shopify Flow.
Flexible VIP Tiers
Build complex tier structures based on spend, points, or purchases. You control the rules and the perks for each level.
Transparent Pricing
Know exactly what you'll pay at every stage of growth. Yotpo offers clear, transparent pricing tiers - from a free plan to full enterprise.
Mobile Wallet Support
Give buyers digital loyalty cards for Apple Wallet and Google Pay. Send push alerts to remind them about unused points.
Proven ROI Tracking
Measure the exact revenue your program generates. Clear dashboards show point usage, repeat purchase rates, and total sales.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
Setting up a Shopify Loyalty Scheme takes just a few clicks. You install the Yotpo app directly from the Shopify store. The setup wizard guides you through choosing your point values and reward types. You don't need a developer to get started. You can match the program design to your brand colors and fonts. Your customers will see a native rewards widget on your site right away.
You can launch a basic points program in a single afternoon. Once your base program runs, you can add VIP tiers or referral rules. We suggest starting simple and adding features as your customer base grows. You can test different reward values to see what drives the most repeat orders. Read more about our features on our loyalty platform page.
Can I connect my rewards program to my email tool?
Yes, Yotpo links directly with top email marketing apps. You can connect your account to Klaviyo or Mailchimp in minutes. The sync passes point balances and VIP tier data into your email tool. You can then use this data to build custom email flows. Send alerts when a buyer has enough points for a free item. Remind them before their points expire to drive a quick sale.
Adding loyalty data to your emails boosts open rates and clicks. Buyers want to know how close they are to their next reward. You can also trigger emails when someone moves up to a new VIP tier. Celebrate their new status and share their new perks. Check out our full list of partners on our integrations page.
Does Yotpo work with Shopify POS?
Yotpo connects natively with Shopify POS for your retail stores. Your customer data updates across your website and cash registers at once. A buyer can earn points online and spend them in your physical shop. Store staff can look up a buyer by email or phone number. They can see the point balance and apply discounts right at the checkout screen.
Bridging the gap between online and retail drives more sales. Shoppers love the freedom to use their rewards anywhere they shop. You can also offer mobile wallet passes for Apple Wallet and Google Pay. Buyers just scan their phone at the register to earn points. This quick process keeps checkout lines moving fast. Learn how other brands do this by reading our customer case studies.
How much does a Shopify Loyalty Scheme cost?
The cost of your Shopify Loyalty Scheme depends on your order volume. Yotpo offers a free plan for new shops just starting out. This free tier lets you build a basic points and referral program. As your store grows, you can move to a paid plan. Paid plans unlock advanced tools like VIP tiers and custom rewards. You only pay for the features and order volume you actually use.
We keep our pricing clear so you can plan your budget. You won't see hidden fees or surprise charges on your bill. Upgrading your plan takes just one click in your admin dashboard. You can scale your program as your revenue increases over time. View our exact tier breakdowns and feature lists on our pricing page . You can always downgrade if your needs change during slower sales months.
Can I reward customers for leaving product reviews?
You can easily give points to buyers who leave a review. Yotpo links your loyalty program with your review collection tools. You set a specific point value for a standard text review. You can offer extra points if the buyer adds a photo or video. Extra points give shoppers a strong reason to share their feedback. More reviews lead to higher trust and better sales for your store.
Linking rewards to reviews creates a strong growth loop. A buyer earns points for their review, which brings them back to buy again. They use those points on their next order and leave another review. You can manage both tools from your main dashboard without switching tabs. This saves your team hours of manual work each week. Discover how to collect more feedback on our reviews platform page.
How do VIP tiers help my business grow?
VIP tiers turn casual buyers into true brand fans. You group customers based on how much they spend over a year. Higher tiers offer better perks like free shipping or early access to sales. Shoppers will often add an extra item to their cart just to reach the next level. Adding items directly increases your average order value and total revenue.
Tiers also help you find your most valuable buyers. You can run special campaigns just for your top tier members. Treat them to exclusive events or surprise gifts to keep them happy. A strong VIP structure makes it hard for buyers to switch to a rival brand. Talk to our team to plan your tiers when you request a demo.
What kind of rewards can I offer my customers?
You have full control over the rewards you offer. Most brands start with simple flat discounts like ten dollars off. You can also offer percentage discounts for larger orders. Free shipping is another highly popular reward that drives quick conversions. You decide how many points each reward costs to protect your profit margins. You can adjust these values during big sales events like Black Friday.
You can also get creative with free product rewards. Let buyers trade points for a specific item like a hat or a sample size product. This clears out old stock while making the buyer feel special. You can change your reward catalog at any time based on what works best. Testing new rewards keeps your program fresh and exciting for long-term members. Explore more reward ideas on our loyalty platform page.
How do referral programs work with Yotpo?
Yotpo makes it simple to launch a refer-a-friend campaign. Every loyalty member gets a unique sharing link in their account. They can send this link to friends via text, email, or social apps. When the friend clicks the link, they get a welcome discount. If the friend makes a purchase, the original sender earns bonus points. You control the exact discount amount and the bonus point value.
Referrals bring in new shoppers who already trust your brand. These new buyers often have a higher lifetime value than leads from paid ads. Yotpo tracks the whole process on its own. You don't have to manually approve rewards or check orders. Our fraud tools block fake accounts and self-referrals to keep your budget safe. See how referrals connect with other tools on our integrations page.
Can I customize the look of my rewards widget?
You can fully style the rewards widget to match your website. The Yotpo editor lets you change colors, fonts, and button shapes. You can upload your own custom icons for different ways to earn points. The widget sits naturally on your site and looks like a native feature. You don't need to write any custom code to make it look great.
A branded widget builds trust with your shoppers. They feel safe joining a program that looks professional and clean. You can also build a dedicated rewards landing page on your site. This page explains your VIP tiers and shows buyers exactly how to earn points. A clear landing page answers common questions and drives more program sign-ups. See examples from top brands in our case studies.
How do I track the success of my loyalty program?
Yotpo provides clear dashboards to track your program metrics. You can see exactly how much revenue comes from your loyalty members. The reports show your redemption rate, which tells you if buyers actually use their points. You can also track how many new users join the program each week. Clear data lets you see the direct return on your software investment.
You can use these insights to tweak your strategy over time. If point usage is low, you might run a double points weekend. If VIP tier movement stalls, you can lower the spend threshold for the second tier. Clear data takes the guesswork out of your retention strategy. You can export these reports to share with your wider marketing team. Check out our reporting tools when you request a demo.
Does Yotpo support subscription orders?
Yes, Yotpo works perfectly with major subscription apps. You can connect your program to tools like ReCharge or Skio. Buyers earn points every time their monthly subscription order processes. They can also apply their points to get a discount on their next upcoming box. Rewarding recurring orders keeps your best buyers engaged and reduces monthly churn. They see their point balance grow on its own each month.
Bonus points convert one-time buyers into steady revenue sources. You can offer extra points when a user signs up for a new subscription. This upfront reward pushes them to commit to a recurring order. You can manage these rules right inside your main Yotpo admin panel. Connecting these tools takes just a few clicks without any custom coding. Find our subscription partners on the integrations page.
Is it easy to migrate from another loyalty app?
Moving your existing program to Yotpo is a simple process. Our team helps you export your current customer data and point balances. We then import that data directly into your new Yotpo account. Your buyers keep all the points they have already earned. They won't lose their VIP status or their saved rewards during the move. This ensures a smooth switch without upsetting your most loyal shoppers.
We guide you through every step of the transition. You can test the new setup before it goes live to your shoppers. A smooth move ensures your buyers stay happy and keep spending. Upgrading your software should never disrupt your daily sales. Our support team remains available to answer any questions during the launch week. Learn more about our platform features on the loyalty platform page.
How do mobile wallet passes work?
Mobile wallet passes put your brand right on a buyer's phone. Shoppers can save their digital loyalty card to Apple Wallet or Google Pay. The card shows their current point balance and their VIP tier status. It updates on its own whenever they earn or spend points. Buyers just scan the barcode at your retail store to use their rewards. This removes the need for physical punch cards or clunky keychains.
These passes also let you send direct push messages to phones. You can alert a buyer when they have enough points for a reward. You can also send a message when they walk near your physical store. This drives foot traffic and keeps your brand top of mind. Push messages boast incredibly high open rates compared to standard marketing emails. See how retail brands use this in our case studies.
Can I run a loyalty program without VIP tiers?
You can absolutely run a simple points program without VIP tiers. Many brands start with a basic earn and burn model. Buyers earn points for purchases and spend them for discounts. This keeps things very simple for your shoppers to understand. It also makes your initial setup much faster and easier to manage. You can launch a basic program in just a few hours.
A basic program still drives strong repeat purchase rates. You can always add VIP tiers later when your store grows. Yotpo lets you turn features on or off as your needs change. We want your program to fit your exact business model. Our experts can review your store and suggest the best starting point. Discuss your strategy with our team when you request a demo.
Laura Doonin, Commercial Director
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