Drive Repeat Purchases

Shopify Loyalty Rewards Program Shopify Loyalty Rewards Program

Build a custom rewards app with Yotpo. Give shoppers points, VIP tiers, and perks that keep them coming back to your Shopify store. Build a custom rewards app with Yotpo. Give shoppers points, VIP tiers, and perks that keep them coming back to your Shopify store.

25,000+

Loyalty Programs Launched

41%

Increase in RPR for Members

59%

Increase in CLTV for Members

25k+

Loyalty Programs Launched

Integrations

Custom VIP Tiers

Create exclusive tiers based on spend or points. Give top buyers early access to sales and special perks.

Flexible Point Rules

Reward actions beyond just buying. Give points for birthdays, social shares, and newsletter sign-ups.

Custom Rewards Pages

Build a branded rewards page right in your Shopify store. Match your fonts, colors, and style perfectly.

Digital Wallet Passes

Send digital loyalty cards to Apple Wallet and Google Pay. Reach buyers on their phones with push alerts.

Easy Points Redemption

Let shoppers use points for discounts at checkout. Make it simple for them to claim their earned rewards.

Two-Sided Rewards

Give both the sender and the new buyer a clear reason to act. Offer discounts, free shipping, or bonus points.

Easy Sharing Links

Give shoppers custom links they can share anywhere. They can post on social media or send direct texts.

Post-Purchase Prompts

Ask for referrals right after a buyer checks out. Catch them when they feel most excited about your brand.

Fraud Prevention Tools

Block fake accounts and self-referrals on your own. Keep your rewards program safe and highly profitable.

Campaign Tracking

See exactly who shares your brand and who buys. Track revenue from every single referral link you create.

Shopify POS Sync: Connect your online store directly to your retail shops so buyers earn points anywhere.

Real-Time Point Updates: Update customer point totals instantly across all channels after every single purchase.

In-Store Redemption: Let retail staff apply point discounts at the register with a quick scan or email search.

Single Customer View: Track online and offline buying habits in one place to better understand your top shoppers.

Make better, revenue-driving decisions, faster

Revenue Tracking

See how much money your loyalty program generates every month.

Program Activity

Track how many shoppers join, earn points, and claim rewards.

Tier Performance

Find out which VIP tiers drive the highest customer lifetime value.

Why Choose Yotpo for Your Loyalty Program?

Built for Shopify

Yotpo works natively with Shopify and Shopify Plus. Setup is straightforward with no heavy coding required.

Deep App Ecosystem

Connect with over 60 direct apps. Link your rewards to ReCharge, Gorgias, and Shopify Flow easily.

Mobile Wallet Ready

Put your brand in their pocket. Yotpo supports Apple Wallet and Google Pay digital cards natively.

Clear ROI Tracking

Know exactly what you get back. Track revenue, repeat purchase rates, and program sign-ups in real time.

Custom VIP Tiers

Build tiers that match your brand goals perfectly. Reward your best buyers with perks they actually want.

Free Plan Available

Test the waters before you commit. Small brands can launch a basic points program at zero cost today.

CLTV with Yotpo

"Yotpo is exactly what I envisioned; everything we need to optimize our retention strategy and post-purchase experience.

James Reu
Ecommerce Manager

2.2x

increase in CLTV

2.2x

increase in CLTV

"We knew we needed to transition to a more sophisticated solution that could scale with our business."

Genna Rodney
Associate Manager, CRM & Loyalty

15.4x

ROI

15.4x

ROI

"The team continues to deliver amazing ongoing support. Our loyalty program is exactly what we had envisioned."

Kim Zorn
Head of Performance

We integrate with 60+ partners

All Integrations

FAQs

How do I set up a Shopify Loyalty Rewards Program?

You can launch your points program quickly with Yotpo. The setup process is straightforward inside your admin panel. You choose how shoppers earn points and what rewards they get. You can match the design to your brand colors and fonts. The app syncs directly with your store data.

Brands use this tool to build custom VIP tiers and referral links. You control the rules for earning and spending points. To see how easy it is to start, check out the Yotpo loyalty features. You can test the basic tools on a free plan today. We make the launch process fast and simple.

Does the app work with Shopify POS?

Yes, Yotpo connects directly to your retail point of sale. Your buyers earn points whether they shop online or in your physical store. The system updates their point totals right away. Retail staff can look up a buyer by email at the register. This keeps the checkout line moving fast.

This setup creates a smooth shopping trip across all your sales channels. Buyers can use their online points to get a discount in person. Learn more about connecting your tools on our integrations page. You keep all your customer data in one clear view. You never have to guess what your buyers want.

Can I send loyalty details through email and SMS?

Yotpo connects with top marketing tools to send your reward updates. You can link your program to apps like Klaviyo for email or Attentive for SMS. These connections let you send point balances directly to your buyers. You can also text them when they reach a new VIP tier. They love seeing their progress grow.

Sending these alerts helps bring shoppers back to your store. They buy more often when they know they have points to spend. Read how other brands do this in our customer case studies. You control exactly when and how these messages go out. You own the entire brand voice.

What actions can buyers earn points for?

You can reward shoppers for many different actions beyond just buying items. You might give them points for creating an account or leaving a product review. Many brands offer bonus points on a buyer's birthday. You can also reward them for following your social media pages. This builds a true brand community.

A strong Shopify Loyalty Rewards Program gives buyers multiple ways to engage. This keeps them active even when they do not plan to buy right away. See all the reward options on our loyalty platform page. You decide which actions matter most to your business goals. You can change these rules at any time.

How do digital wallet passes work?

You can send digital loyalty cards straight to a buyer's phone. Yotpo supports both Apple Wallet and Google Pay formats. Shoppers download the pass and keep it with their digital credit cards. The pass shows their current point balance and VIP status. They check it just like their bank app.

You can send push alerts directly to their phone through these passes. This helps you announce double point days or special sales. Discover more mobile tools by requesting a custom product demo. Reaching buyers on their phones drives higher repeat purchase rates. You stay top of mind all year long.

Can I customize the look of my rewards page?

You have full control over how your rewards page looks. You can upload your own images, logos, and custom icons. The design tools let you match your exact brand colors and fonts. You build this page right inside your own store theme. The page loads fast on both desktop and mobile screens.

A custom page makes your program feel like a true part of your brand. Buyers trust programs that look professional and clean. Review our loyalty design tools to see examples. You do not need to write any code to make it look great. Your marketing team can handle the whole setup.

How do referral programs help my store grow?

Referrals turn your happy buyers into an active sales team. You give them a custom link to share with friends and family. When a friend buys through that link, both people get a reward. You might offer a cash discount, free shipping, or bonus points. Everyone wins in this setup.

This method brings in new shoppers who already trust your brand. People buy more often when a friend tells them to. Explore the pricing for referral tools on our pricing page. You track every single sale that comes from a shared link. You know exactly who drives your store growth.

Is there a free plan for small brands?

Yes, Yotpo offers a free plan for stores just starting out. You can build a basic points program without paying any monthly fees. This plan lets you reward buyers for purchases and account sign-ups. You also get a simple referral link tool to test the waters. It is the perfect way to begin.

As your store grows, you can upgrade to unlock more features like VIP tiers. You only pay for the tools you actually need. Compare all the tier options on our official pricing page. Starting early helps you collect valuable customer data right away. You build a strong base for future growth.

How do I track the success of my rewards program?

Yotpo gives you a clear dashboard to track all your program data. You can see how much revenue comes directly from point redemptions. The charts show you how many people join your program each week. You also track which VIP tiers spend the most money. This data helps you spot your best buyers.

A good Shopify Loyalty Rewards Program must prove its value. You use this data to tweak your rules and improve your margins. Learn how to read these reports by booking a platform demo. Clear numbers help you make smarter marketing choices. You never have to guess if your program works.

Does Yotpo work with subscription apps?

Yes, Yotpo connects smoothly with top subscription tools like ReCharge. Your buyers can earn points every time their monthly order renews. They can also use their points to get a discount on their next upcoming box. This keeps them active and stops them from canceling. They love seeing their points grow each month.

Linking loyalty to subscriptions drives very high customer lifetime value. Buyers love getting rewarded for their ongoing monthly habits. Check out the full list of tools on our app partners page. You set the exact rules for how subscription points work. You control the entire reward flow.

Can I migrate my current points program to Yotpo?

Yes, you can move your existing customer data over to Yotpo easily. The setup team helps you import your current point balances and VIP tier status. Your buyers will not lose any of the rewards they already earned. The switch happens quickly so your store avoids any long downtime. We map your old data to the new system perfectly.

Moving to a new system gives you a chance to improve your reward rules. You can launch fresh ways to earn points right after the move. Read about brands that made the switch in our customer case studies. You get full support during the entire data import process. Our team guides you through every single step of the launch.

How do VIP tiers increase customer lifetime value?

VIP tiers give your buyers a clear goal to reach for. When shoppers see they are close to a new tier, they often buy more to cross the line. Higher tiers unlock better perks like free shipping or early access to sales. This structure turns casual buyers into highly loyal brand fans. They want to keep their status active every single year.

You can set entry rules based on total money spent or total points earned. Top tier members usually spend much more than regular shoppers over time. See how to build these tiers on our loyalty platform page. Rewarding your best buyers keeps them away from your direct rivals. You protect your revenue by treating your top shoppers like true VIPs.