The Optimizely & Yotpo integration provides brands with full access to loyalty and reviews data that can enhance the precision of customer predictions generated by Optimizely’ data science capability, making campaigns more personal and timely.
The Optimizely & Yotpo integration provides brands with full access to loyalty and reviews data that can enhance the precision of customer predictions generated by Optimizely’ data science capability, making campaigns more personal and timely.
With this integration, brands will deepen customer relationships and increase lifetime value with loyalty and reviews-driven personalization, creating moments of engagement for shoppers based on data.
Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.
Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.
Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.
Showcase top customer reviews in an eye-catching and customizable in-mail widget. Choose the topics or products that you want to best convert for the relevant campaign.
Create segments of customers who leave positive and negative reviews or by review score. See who is leaving reviews, so you can engage with customers in a targeted, more personalized way.
“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
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