“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Integration Benefits
This integration syncs product review data into Mailchimp, enabling brands to automate perfectly timed, on-brand review requests and create personalized customer journeys based on review sentiment. Trigger post-purchase flows to collect more high-quality reviews, embed product-specific review links to streamline submissions, and showcase top-rated reviews directly in emails to build trust and drive conversions. Segment audiences by ratings and sentiment to uncover insights, refine campaigns, and deliver targeted follow-ups that turn happy customers into loyal advocates and re-engage dissatisfied shoppers.
Reviews & UGC Use Cases
Send review requests
Send timely and on-brand post-purchase review request emails or sms to customers
Automate review follow up
Trigger a message to follow up on a positive review to thank the customer and propose that they refer a friend, and on negative reviews with support contact information and a coupon.
Display top reviews in emails
Pull top-scoring reviews into your emails to highlight star ratings and real customer quotes for key products and offers
Create segments based on reviews data
Create segments of customers who leave positive and negative reviews based on review score. See who is leaving reviews, so you can engage with customers in a targeted, more personalized way.
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