“Yotpo is a fundamental part of our recommended tech stack.”
Integration Benefits
This integration allows you to segment customers based on reviews and loyalty data, trigger journeys based on reviews and loyalty-related events, and personalize your emails with product reviews and loyalty statuses.
Use Cases
Segment customers
Enrich customer data with loyalty attributes for advanced segmentation (e.g. point balance, VIP tier name) and create a more personalized messaging which boosts engagement.
Trigger loyalty messages
Trigger sms and email communication (custom journeys) based on loyalty events such as referral made, VIP tier achieved, redemption made, and more.
Award subscribing to SMS/Email marketing
Use the new Attentive SMS/Email sign up earning rule available out of the box in Yotpo Loyalty to award customers for becoming subscribers.




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