Muscle Republic is an Australian activewear brand dedicated to crafting high-quality fitness & lifestyle apparel. Founded in Sydney’s Northern Beaches, MSCR’s mission is to connect the world through fitness, inspiring & uniting those who share a love for fitness & its transformative benefits.
The Story At a Glance
As the brand grew, rewarding their shoppers’ loyalty became hard to scale. They wanted a best-in-class loyalty provider to help create a rewards program that reflected their core values & offered Program tiers, creative ways to earn points, & Refer a Friend.
With Yotpo, Muscle Republic has been able to design a loyalty program with their must-have functionalities, that integrates with their tech stack like Shopify, and most importantly, reflects one of its most important core brand values: 'Community First'.
The brand is buzzing about the positive customer feedback on the loyalty program. The points system being really easy for customers to understand and use has positively impacted the brand’s retention rate and purchase frequency.
Rachel Dougherty
Head of Customer Experience
STRATEGY
By offering personalised rewards and exclusive experiences, Muscle Republic’s program incentives resonated with their customers’ passions and reinforced one of their most important brand core values, 'Community First’.
RESULT
In the last year, the brand has seen a 17X ROI on the Republic Rewards program. The average revenue per redeeming customer is $364 higher than non redeeming customers.
STRATEGY
Having a clear-cut tier and points system has made it easy for customers to understand how to get involved. A Member favourite is the Give $50, Get 50 points Refer a Friend feature or earning points for following across socials.
RESULT
When compared to non-members, the brand has seen an 11% increase in AOV and a 60% higher repeat purchase rate among their Republic Rewards members.
Lauren Cantwell
Head of Marketing & Digital
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“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
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