goodr was created to help athletes ditch overpriced, over-engineered, and unattractive sunglasses. Their $25 shades are Fun, Fashionable, Functional, and ‘Affordable, designed for everything from running to pickleball, with high-performance quality and zero pretension.
The Story At a Glance
goodr had a growing base of loyal fans, but no scalable way to reward them. As the brand expanded, it needed a more structured approach to drive retention and build deeper, lasting customer relationships.
Together with Yotpo Loyalty, goodr launched a program that matched their fun, bold brand. They got the right teams on board, laid down the groundwork, and built a loyalty experience that fits right in with their product drops, email flows, and campaigns.
goodr’s loyalty program is now a core part of its growth. Loyalty members consistently hit higher AOVs, purchase more frequently, and drive stronger retention. It’s become a key part of their marketing strategy, driving stronger results as adoption expands.
Jared Grawrock
Head Lifecycle & Retention Marketing
Strategy
goodr had long wanted to launch a loyalty program to reward its most dedicated customers, but early efforts didn’t take off. The team was committed to creating something meaningful, not just a simple points program, and needed the right support to bring that vision to life.
Result
With Yotpo Loyalty, goodr finally launched a program that matched their bold, fun identity and was built on a strong operational foundation. By aligning the internal team, they launched an integrated experience connected to product drops, email flows, and long-term growth goals.
Strategy
goodr had a passionate customer base, but they wanted to do more than just reward purchases. They saw an opportunity to build deeper emotional loyalty and wanted to find a way that would allow them to give customers something meaningful in return for their continued support.
Result
The new program they launched was tied to goodr’s customers’ character and spoke their language. It was designed to strengthen the connection between the brand and its most engaged fans by learning who they are, what excites them, and creating loyalty that’s felt, not just earned.
Strategy
goodr knew their customers loved them, but they wanted to understand why. They were looking for real, usable insights that could power smarter marketing, deeper connections, and fewer guessing games.
Result
goodr started tracking loyalty performance across AOV, repeat purchases, participation rate, and more. That data became fuel for smarter decisions - from shaping email flows and product drops to spotting what makes loyalists come back again (and again).
Jared Grawrock
Head Lifecycle & Retention Marketing
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