What began as a surf apparel company has grown into a complete beach lifestyle brand. Founded by surfers, Carve Designs creates sustainable, stylish clothing for women who live for the outdoors. Blending performance and comfort with a commitment to empowering women and protecting the planet.
The Story At a Glance
Carve Designs had a very loyal customer base and wanted to reward them with additional incentives while expanding the group to drive more repeat purchases. They faced low participation and needed a better way to engage customers to increase retention and LTV.
By partnering with Yotpo Loyalty, Carve Designs shifted their strategy to make every shopper a loyalty member earning points. They enhanced communication through targeted emails, launched monthly campaigns, and integrated loyalty incentives into direct mail.
Within 90 days, loyalty participation rose from 1% to a consistent 8%. Loyalty members place more orders, with top VIP tiers seeing significant increases in AOV, LTV, and purchase frequency. Repeat purchases and overall lifetime value also grew substantially.
Hannah Fleming
Performance Marketing Director
Challenge
In 2024, Carve Designs wanted to engage existing customers more, and ideally with the loyalty program rather than through regular discounts. There was a clear need to reward existing loyalists and expand the reach of their program.
Solution
The team did an A/B test via direct mail that determined loyalty points outperformed the offer for free shipping by 2X. By incorporating loyalty points into owned channels, they grew participation from 1% to 8%, fueling stronger retention across their owned channels.
Challenge
Carve Designs wanted to drive more repeat purchases and increase average order value. While they had a loyal customer base, they aimed to drive engagements and promote spending among both new and existing customers.
Solution
Carve Designs rolled out monthly surprise-and-delight loyalty campaigns using Yotpo’s 18+ built-in flows. They also integrated loyalty into direct mail. Engagement soared: member orders +20%, VIP AOV +90%, and a 3.95x increase in repeat purchases.
Hannah Fleming
Performance Marketing Director
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