260 Sample Sale is more than a “sale.” The brand features over 400+ brands a year across our retail stores + online, offering their community new opportunities around every corner to test a new style, be introduced to a new brand, and always shop at a discount!
The Story At a Glance
Because 260 Sample Sale sells discounted luxury inventory in limited-time pop-ups, traditional “earn points, get dollars off” loyalty rewards weren’t compelling. They needed a program rooted in what makes their brand unique: access, urgency, and exclusivity.
With Yotpo, 260 built a program centered on experiential perks—VIP early access, exclusive shopping windows, and coveted line passes. By listening closely to customer feedback, they designed rewards around what shoppers truly value: priority and convenience.
The program drove a 5.83% loyalty participation rate and a 16% higher AOV among redeemers. Line passes now frequently sell out, proving that experiential rewards not only increase engagement—but also drive measurable revenue impact.
Laura DiGiovanna
Head of Marketing & Creative
Strategy
260 structured its loyalty program around early VIP entry and exclusive shopping windows. Loyalists receive priority access to events, reinforcing the brand’s core promise: exclusivity and urgency.
Result
Customers who redeemed loyalty perks spent 16% more per order than non-redeemers - demonstrating that experiential rewards directly influence basket size.
Strategy
After reviewing early redemption data, 260 expanded line passes to additional tiers while preserving early access priority for top members.
Result
Opening access increased engagement across tiers. Line passes now consistently sell out during high-traffic events, especially among entry-level members.
Strategy
Rather than layering discounts onto already reduced merchandise, 260 built rewards that reflect its business model - exclusivity, discovery, and time-sensitive access.
Result
The program achieved a 5.83% participation rate, driven by perks that feel unique to 260—not generic to loyalty.
Laura DiGiovanna
Head of Marketing & Creative
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