We’re thrilled to announce the launch of the Mobile Loyalty Wallet Pass, a game-changing integration between Yotpo and Novel that puts your loyalty program directly into your customers’ mobile wallets.
Starting today, Yotpo Loyalty customers can seamlessly enable this experience—and all annual customers gain access to exclusive Novel pricing. Shoppers can add loyalty passes straight to Apple Wallet or Google Pay, removing friction between online and in-store shopping.
This partnership brings together Yotpo Loyalty’s robust program data and Novel’s wallet technology, creating a true omnichannel experience where customers can earn, engage, and redeem points wherever they shop.
Why This Partnership Is a Game-Changer
Digital wallets aren’t just popular—they’re becoming essential. With 5.8 billion global users expected by 2029 and customers checking their phones 58+ times daily, your brand needs to be where your customers are: always within reach.
The numbers speak for themselves:
- 91% of Gen Z uses digital wallets as their primary payment method
- Customers spend 3+ hours daily on smartphones globally
- 100% delivery rate for wallet notifications (unlike other apps where users can disable notifications)
Mobile wallet passes are the ultimate untapped marketing channel—keeping your brand and your loyalty program top-of-mind and visible on customers’ lock screens every time they reach for their phone.
What the Mobile Loyalty Wallet Pass Deliver
Turn one signup into multiple marketing wins: loyalty growth + email expansion + location intelligence. Every loyalty pass signup does triple duty—growing your program, expanding your email list with marketing consent, and capturing store-level attribution data. You’re building your most valuable audience while gaining actionable insights about customer behavior across locations, all from a single friction-free interaction.
Create seamless omnichannel magic. With a simple QR code scan, customers are instantly recognized across all touchpoints. They can check their points balance, redeem rewards, and shop effortlessly—reducing friction while boosting satisfaction.
Stay top-of-mind, always. Send targeted push notifications directly to customers’ wallets with 100% visibility. Deploy balance reminders, flash sale alerts, and personalized offers that appear right on their lock screen when they’re most likely to engage.
Drive foot traffic with smart proximity triggers. Automatically notify customers when they’re near your physical stores, turning location into revenue with geo-targeted promotions and reminders.
Turn customers into brand advocates. Enable effortless referrals with shareable QR codes or SMS links straight from the wallet pass, helping you grow your customer base organically.
Exclusive Launch Offer for Yotpo Annual Loyalty Customers
To celebrate the launch of this partnership, all Yotpo Annual Loyalty customers receive 50% off Novel Wallet Pass pricing, plus access to additional Yotpo-only discounts on Novel’s full product suite and priority implementation support.
Note: Novel is currently available for Shopify POS brands, with referral and push notification features accessible for all Shopify customers.
How It Works: Seamless Integration, Instant Impact
Our integration displays live Yotpo Loyalty data—including points balance, tier status, and exclusive member perks—directly within the wallet pass. Customers instantly see their personalized loyalty status and a unique QR code for effortless in-store scanning.
The back of the pass can store valuable information to drive more engagement from your shoppers: quick links to refer friends through SMS or QR codes, a direct link to shop your website, a store locator, and even links to key social accounts to follow– all customizable, based on your goals.
The experience connects digital loyalty with physical shopping without barriers, while supporting streamlined referral workflows and loyalty-driven geolocation notifications that boost engagement and drive conversions.
Early Results That Prove Impact
Brands using Yotpo and Novel’s wallet pass integration are seeing remarkable results:
- 22% increase in loyalty program sign-ups
- 12% boost in points redemption among wallet pass users
- 116% surge in in-store points redemption
- Higher engagement rates than typical app installs
This integration unlocks entirely new channels for customer communication while driving measurable retention and revenue growth.
Ready to Put Your Brand in Every Customer’s Pocket?
With nearly 6 billion people using smartphones globally and digital wallet adoption reaching 60% of the global population by 2026, the question isn’t whether to embrace mobile wallet marketing—it’s how quickly you can get started.
The Mobile Loyalty Wallet Pass by Yotpo and Novel transforms your loyalty strategy with seamless omnichannel engagement, always-on brand visibility, and marketing power that reaches customers where they already are: on their phones, throughout their day.
Get started today: Contact your Yotpo account team to activate your exclusive launch offer, or read more here to learn about how you can get access.
About Yotpo Loyalty: With over 24,000 programs launched, 70+ integrations, and nine years of experience, Yotpo is the trusted loyalty partner for thousands of fast-growing brands, offering advanced customization, segmentation, and omnichannel experiences that convert shoppers into lifelong customers.
Join a free demo, personalized to fit your needs