eCommerce Data · Blog Articles

Instagram Data Benchmarks [Infographic]

Last updated on December 19, 2023

Image Credit: Yotpo Studio

Ariane Mandell

1 minute

According to our global database of over 165,000 online businesses, Instagram is a game changer on every level, from boosting traffic to your site to increasing sales.

Table Of Contents

So, what did we learn from this Instagram data?

Just take a look at this Instagram data:

So, what did we learn from this Instagram data?

75% of surveyed businesses have an Instagram account:
Learning how to sell on Instagram is not optional anymore. Utilizing Instagram is an eCommerce standard!

Visitors from Instagram stay on a site for an average of 192 seconds – that’s longer than visitors from every other channel, including Facebook, Pinterest, and Twitter, meaning traffic from Instagram is the most engaged.

30% of Instagram users have bought something they first spotted on Instagram.

Instagram shopping is huge! The data shows a staggering conversion rate, with ⅓ of Instagram users reporting that they’ve purchased items they first saw on the platform.

So, now that you have the data to guide you, how can you make the most of Instagram’s benefits and power?

Check out our guide for how to sell on Instagram.