Brooklinen Founder and CEO Rich Fulop (left), Hatch Founder and CEO Ariane Goldman, and M.M.LaFleur Chief Product Officer Justin Hughes took the stage at Destination:D2C for a panel all about turning your brand into a destination.
Key quote:
We think of the brand as a person and we want to be the person you want to be around.”
— Rich Fulop, Brooklinen’s Founder and CEO
Top Takeaways:
- Customer experience is paramount. In the age of social media, brands must make every effort to address complaints.
- Address the entire experience — not just their experience with your product — to show that you know what your customers are going through.
- Today’s shoppers are mission-oriented, so make sure your brand knows what it stands for.
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