Thank You!

Black Friday Resources

Black Friday is coming. We’re compiling the latest data, industry trends, and strategies to help your brand have its most successful holiday shopping season yet.

Insights

8 Ways to Have Your Best Black Friday Ever

Guide

Learn winning Black Friday marketing strategies and get hot takes from top eCommerce experts.

Black Friday Resources

BFCM 2025 by the Numbers: Record Scale and Zero Downtime

Black Friday Cyber Monday (BFCM) is always the ultimate stress test for eCommerce. It is the moment when marketing strategies, customer loyalty, and technical infrastructure are pushed to their absolute limits. The results for 2025 are in, and the data paints a clear picture: the scale of engagement continues to grow. This year, Yotpo merchants […]

Black Friday Resources

The Ultimate BFCM Marketing Guide by Yotpo & Attentive

Black Friday Cyber Monday (BFCM) is no longer a four-day sprint; it’s the opening ceremony for your brand’s entire holiday season and the single biggest opportunity to build your customer base for the year ahead. With Adobe predicting a staggering $253 billion in online spend between November and December, the stakes have never been higher. […]

Black Friday Resources · Blog Articles