Experts

Interviews and insights from top eCommerce influencers and leading brands.

General

Survey: The State of eCommerce Retention

It’s time for eCommerce brands to redefine retention. Here’s why.

Experts

A Deep Dive Into Sustainability with AWIE Australia

We recently held an event with amazing women from sustainable eCommerce brands. Get their insights.

General

Brand2Brand: Cure & Art of Tea Talk All Things Loyalty

Food & Beverage brands have always been tastemakers when it comes to IRL loyalty programs. According to Yotpo’s re...

Experts · loyalty liability

Loyalty Liability — It Will Make or Break Your Loyalty Program

As a marketer, you know how important a loyalty program is for a business. It’s a key part of your customer retention ...

Trends

Are Loyalty Programs the New Digital Focus Groups?

The past few years have demanded unprecedented change as consumer needs rapidly evolved. Supply chains weakened, and mar...

Experts

A Q&A Featuring Forrester: Loyalty, Connected Experiences & Zero-Party Data

Mary Pilecki is Forrester’s vice president and principal analyst for all things customer loyalty, her research spannin...

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