10% increase in product reviews
When customers invest more in their purchase, they are more likely to tell you how they feel about it. Products which cost more than $100 get nearly 10% more reviews than products costing less than $30.
How can you use this data to get more content and increase sales?
- For orders with products at multiple price points, ask for a review on the most expensive item.
- Promote your pricier products in email and in onsite upsells.
- Shoot for an exceptional customer experience. The more stars in your reviews, the more sales!
Real Example
Luxury shoe store Paul Evans collects hundreds of reviews for the products sold at higher price points, creating social proof for potential customers.
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