“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Meet Lyra: She lives for the thrill of the perfect find and won’t settle until everyone on her list gets exactly what they deserve. Every recipient, every budget, every move mapped out with precision.
Representing a group that’s 55% female, 45% male, and 40% Millennial, she’s the ultimate planner who turns deal-hunting into an art form. Strategy fuels her search, sentiment drives her choices, and discounts make the magic possible. BFCM isn’t just shopping, it’s her moment to shine.
In fashion, Lyra’s BFCM is a runway-ready production. She’s curating looks, not just buying gifts. Mapping out each recipient’s style profile, tracking wishlists like a personal shopper, and allocating budgets down to the last accessory.
For 51% of shoppers like Lyra, research happens in the days leading up to BFCM, while 35% start their prep weeks or even months in advance. To streamline all that planning, roughly 50% already use, or plan to use, AI tools during BFCM to scout trends, assemble head-to-toe looks, and nail sizing. For her, it’s about delivering that “how did you know?” moment when someone opens her gift.
Timing is her secret weapon. Lyra holds out for the perfect price drop, 67% of shoppers like her do the same, ensuring every piece lands without buyer’s remorse. Before she commits, reviews are her fitting room. Confirming fabric quality, true-to-size fits, and real-world wearability. They’re the difference between a thoughtful gift and a return. Loyalty perks dictate her shopping route. Early access? Member exclusives? She’s all in. She sticks with brands that deliver but won’t hesitate to discover an emerging label if it fits the vision and earns the reviews to back it up.
“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
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