---
url: /integrations/rule/
title: "Rule Integration | Yotpo"
description: "Rule's integration with Yotpo allows you to customize your Yotpo emails with data and triggers from 20 unique events, ranging from product referrals, coupon redemptions, birthdays, VIP tiers, and much more."
canonical: https://www.yotpo.com/integrations/rule/
---

[All Integrations](/integrations)

# Rule Integration

Increase the size and value of your customer base by using Rule and Yotpo together. Utilization of your data through smart SMS and email campaigns, marketing automation, and hyper-personalization turns your digital communication into engaging customer journeys.

Overview

Loyalty & Referrals

## Yotpo & Rule

Rule's integration with Yotpo allows you to customize your Yotpo emails with data and triggers from 20 unique events, ranging from product referrals, coupon redemptions, birthdays, VIP tiers, and much more.

## Integration benefits

Combine data from your eCommerce platform with Loyalty events generated by your customers to create hyper-personalized communications using Rules' advanced template builders, improving performance.

**Integrates with**

Loyalty & Referrals

**Categories**  Email Marketing

**Supported platforms**  Shopify,   Adobe Commerce (Magento),   Others,   Shopify Plus,   Woocommerce

**Contact information** [rule.io](https://www.rule.io/?utm_source=yotpo) <support@rule.se>

Request a demo

**Supported plans**  gold,   platinum,   enterprise

**Developed by** Rule

**Resources** [Rule Installation Guide](https://en.docs.rule.se/article/449-integrera-yotpo-loyalty-rewards-med-rule)

[Install](https://en.docs.rule.se/article/449-integrera-yotpo-loyalty-rewards-med-rule)

### Use Cases

#### Trigger loyalty & referral messages

Trigger communications based on Loyalty events such as referral made, VIP tier achieved, redemption made, and many more. Events are sent in near real time for optimal experience.

#### Personalize communications

Include customer data — like dynamic point balance, VIP tier, and tier expiration — in email to create a personalized interaction.

#### Trigger loyalty & referral messages

Trigger communications based on Loyalty events such as referral made, VIP tier achieved, redemption made, and many more. Events are sent in near real time for optimal experience.

#### Personalize communications

Include customer data — like dynamic point balance, VIP tier, and tier expiration — in email to create a personalized interaction.

### YOTPO POWERS THE WORLD'S FASTEST-GROWING BRANDS