---
url: /integrations/optimizely/
title: "Optimizely (Zaius) Integration | Yotpo"
description: "The Optimizely & Yotpo integration provides brands with full access to loyalty and reviews data that can enhance the precision of customer predictions generated by Zaius’ data science capability, making campaigns more personal and timely."
canonical: https://www.yotpo.com/integrations/optimizely/
---

# Optimizely (Zaius)

[Integrations / Reviews & UGC](/integrations)

The Optimizely & Yotpo integration provides brands with full access to loyalty and reviews data that can enhance the precision of customer predictions generated by Optimizely’ data science capability, making campaigns more personal and timely.

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**Optimizely** is a customer data platform that allows brands to grow revenue through existing customers.

Product

[Loyalty & Referrals](/integrations/optimizely-loyalty/)  Reviews & UGC

Platform

Shopify   Adobe Commerce (Magento)

Category

Email Marketing   Data & Automation   SMS Marketing

Supported Plans

Free   Starter   Pro   Premium   Enterprise

Developed by

Zaius

## Integration Benefits

With this integration, brands will deepen customer relationships and increase lifetime value with loyalty and reviews-driven personalization, creating moments of engagement for shoppers based on data.

## Reviews & UGC Use Benefits

Display top reviews by topic

Showcase top customer reviews in an eye-catching and customizable in-mail widget. Choose the topics or products that you want to best convert for the relevant campaign.

Create segments based on reviews

Create segments of customers who leave positive and negative reviews or by review score. See who is leaving reviews, so you can engage with customers in a targeted, more personalized way.

## Featured integrations

Reviews & UGC

### [Attentive](/integrations/attentive/)

Yotpo and Attentive’s integration, allows you to sync review & loyalty program data to your Attentive account. This enables you to segment your customers based on Yotpo data, and trigger sms and email communications to your customers.

Learn more

Reviews & UGC

### [Omnisend](/integrations/omnisend/)

Integrate Yotpo and Omnisend and leverage powerful reviews and loyalty data to create hyper-targeted and high-converting campaigns, across all the channels your customers use most.

Learn more

Reviews & UGC

### [Gorgias](/integrations/gorgias/)

Yotpo's integration with Gorgias enables support teams to address customer reviews and questions without ever having to leave Gorgias. Support agents can also manage customers’ loyalty plans directly from the admin.

Learn more

Loyalty & Referrals

### [Klaviyo Customer Hub](/integrations/klaviyo-customer-hub/)

The Yotpo Loyalty & Klaviyo Customer Hub integration brings loyalty directly into the customer experience, letting shoppers view points, rewards, and VIP status in one seamless destination. By surfacing loyalty value where customers already engage, brands can drive higher program participation, boost retention, and create a more connected, high-converting post-purchase journey.

Learn more