---
url: /integrations/optimizely-loyalty/
title: "Optimizely (Zaius) Integration | Yotpo"
canonical: https://www.yotpo.com/integrations/optimizely-loyalty/
---

# Optimizely (Zaius)

[Integrations / Loyalty & Referrals](/integrations)

The Optimizely & Yotpo integration provides brands with full access to loyalty and reviews data that can enhance the precision of customer predictions generated by Optimizely’ data science capability, making campaigns more personal and timely.

Get a demo

**Optimizely** is a customer data platform that allows brands to grow revenue through existing customers.

Product

Loyalty & Referrals  [Reviews & UGC](/integrations/optimizely/)

Platform

Adobe Commerce (Magento)   Shopify

Category

Data & Automation   Email Marketing   SMS Marketing

Supported Plans

Premium   Enterprise

Resources

[Yotpo Installation Guide](https://apps.zaius.com/yotpo-swel)

## Integration Benefits

With this integration, brands will deepen customer relationships and increase lifetime value with loyalty and reviews-driven personalization, creating moments of engagement for shoppers based on data.

## Loyalty & Referrals Use Cases

Segment customers

Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.

Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier exp

Trigger loyalty messages

Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.

## Featured integrations

Reviews & UGC

### [Attentive](/integrations/attentive/)

Yotpo and Attentive’s integration, allows you to sync review & loyalty program data to your Attentive account. This enables you to segment your customers based on Yotpo data, and trigger sms and email communications to your customers.

Learn more

Reviews & UGC

### [Omnisend](/integrations/omnisend/)

Integrate Yotpo and Omnisend and leverage powerful reviews and loyalty data to create hyper-targeted and high-converting campaigns, across all the channels your customers use most.

Learn more

Reviews & UGC

### [Gorgias](/integrations/gorgias/)

Yotpo's integration with Gorgias enables support teams to address customer reviews and questions without ever having to leave Gorgias. Support agents can also manage customers’ loyalty plans directly from the admin.

Learn more

Loyalty & Referrals

### [Klaviyo Customer Hub](/integrations/klaviyo-customer-hub/)

The Yotpo Loyalty & Klaviyo Customer Hub integration brings loyalty directly into the customer experience, letting shoppers view points, rewards, and VIP status in one seamless destination. By surfacing loyalty value where customers already engage, brands can drive higher program participation, boost retention, and create a more connected, high-converting post-purchase journey.

Learn more