---
url: /integrations/novel/
title: "Novel Integration | Yotpo"
canonical: https://www.yotpo.com/integrations/novel/
---

# Novel

[Integrations / Loyalty & Referrals](/integrations)

The Novel and Yotpo integration allows merchants to engage with their customers in-store. Customers can scan a QR code to instantly join a Yotpo-powered loyalty program and receive a personalized Apple or Google Wallet pass. Passes update in real time with points and tier status, enable in-store POS redemption, trigger push notifications, power referrals, and drive omnichannel engagement and retention.

Get a demo

**Novel** allows merchants to engage with their customers in-store, easily managing their Loyalty membership directly on their phones.

[Install](https://integrations-center.yotpo.com/app/#/install/applications/b55pek6opc0whqmfnqwk7hgu5rj98tpr?state=approved)

Product

Loyalty & Referrals

Platform

Adobe Commerce (Magento)   BigCommerce   Generic (API)   Salesforce Commerce Cloud   Shopify   Woocommerce

Category

In-store & POS   Mobile Wallet Pass

Supported Plans

Premium   Enterprise

Developed by

Novel

Resources

[Support Guide](https://support.novel.com/integrations/loyalty/yotpo-1) [Yotpo Integration Guide](https://support.yotpo.com/docs/yotpo-loyalty-referrals-novel-integration) [Novel Integration Guide](https://support.novel.com/integrations/loyalty/yotpo-1)

## Integration Benefits

The integration boosts loyalty engagement and drives repeat purchases by bridging online and in-store experiences. Merchants gain real-time visibility into customer behavior, automate tier and points updates, deliver timely push notifications, and increase retention with easy redemption, referrals, and personalized rewards.

## Use Cases

Omnichannel loyalty

Customers scan a QR to join loyalty in-store, get a pass, and scan it at checkout to earn & redeem points.

Referrals

Customers refer friends in person via QR code on the pass or through the referral link on the back, driving word-of-mouth growth.

Push Notifications

Send opt out geo-targeted and marketing pushes via wallet passes to re-engage customers and drive store visits.

## Featured integrations

Reviews & UGC

### [Attentive](/integrations/attentive/)

Yotpo and Attentive’s integration, allows you to sync review & loyalty program data to your Attentive account. This enables you to segment your customers based on Yotpo data, and trigger sms and email communications to your customers.

Learn more

Reviews & UGC

### [Omnisend](/integrations/omnisend/)

Integrate Yotpo and Omnisend and leverage powerful reviews and loyalty data to create hyper-targeted and high-converting campaigns, across all the channels your customers use most.

Learn more

Reviews & UGC

### [Gorgias](/integrations/gorgias/)

Yotpo's integration with Gorgias enables support teams to address customer reviews and questions without ever having to leave Gorgias. Support agents can also manage customers’ loyalty plans directly from the admin.

Learn more

Loyalty & Referrals

### [Klaviyo Customer Hub](/integrations/klaviyo-customer-hub/)

The Yotpo Loyalty & Klaviyo Customer Hub integration brings loyalty directly into the customer experience, letting shoppers view points, rewards, and VIP status in one seamless destination. By surfacing loyalty value where customers already engage, brands can drive higher program participation, boost retention, and create a more connected, high-converting post-purchase journey.

Learn more