---
url: /integrations/mailchimp/
title: "Mailchimp Integration | Yotpo"
canonical: https://www.yotpo.com/integrations/mailchimp/
---

# Mailchimp

[Integrations / Reviews & UGC](/integrations)

Yotpo & Mailchimp’s integration enables brands to enhance their email and SMS marketing strategies by leveraging the power of reviews and social proof as well as valuable loyalty-based data.

Get a demo

**Intuit** Mailchimp is the #1 AI-powered email marketing and automation platform built for e-commerce. Grow your audience and drive sales with professional, automated campaigns across email, SMS, and social media to help turn customers into lifelong fans.

[Install](https://integrations-center.yotpo.com/app/#/install/applications/jdjgajvwpppcuqcwfmwqdjaqk7g4ji0o/product/REVIEWS)

Product

[Loyalty & Referrals](/integrations/mailchimp-loyalty/)  Reviews & UGC

Platform

Adobe Commerce (Magento)   BigCommerce   Shopify

Category

Email Marketing   SMS Marketing

Supported Plans

Free   Starter   Pro   Premium   Enterprise

Developed by

Mailchimp

Resources

[Mailchimp Integration Guide](https://mailchimp.com/help/connect-disconnect-yotpo/) [Yotpo Integration Guide](https://support.yotpo.com/docs/mailchimp-integration-guide-for-reviews)

## Integration Benefits

This integration syncs product review data into Mailchimp, enabling brands to automate perfectly timed, on-brand review requests and create personalized customer journeys based on review sentiment. Trigger post-purchase flows to collect more high-quality reviews, embed product-specific review links to streamline submissions, and showcase top-rated reviews directly in emails to build trust and drive conversions. Segment audiences by ratings and sentiment to uncover insights, refine campaigns, and deliver targeted follow-ups that turn happy customers into loyal advocates and re-engage dissatisfied shoppers.

## Reviews & UGC Use Cases

Send review requests

Send timely and on-brand post-purchase review request emails or sms to customers

Automate review follow up

Trigger a message to follow up on a positive review to thank the customer and propose that they refer a friend, and on negative reviews with support contact information and a coupon.

Display top reviews in emails

Pull top-scoring reviews into your emails to highlight star ratings and real customer quotes for key products and offers

Create segments based on reviews data

Create segments of customers who leave positive and negative reviews based on review score. See who is leaving reviews, so you can engage with customers in a targeted, more personalized way.

## Featured integrations

Loyalty & Referrals

### [Optimizely (Zaius)](/integrations/optimizely-loyalty/)

The Optimizely & Yotpo integration provides brands with full access to loyalty and reviews data that can enhance the precision of customer predictions generated by Optimizely’ data science capability, making campaigns more personal and timely.

Learn more

Reviews & UGC

### [Dotdigital](/integrations/dotdigital/)

Yotpo & Dotdigital’s integration enables brands to craft intelligent cross-channel customer journeys by syncing loyalty, referral, and reviews data into Dotdigital. Leverage Yotpo insights to power more personalized and effective email and SMS campaigns, and build dynamic journeys based on customer engagement and behavior.

Learn more

Loyalty & Referrals

### [Dotdigital](/integrations/dotdigital-loyalty/)

Yotpo & Dotdigital’s integration enables brands to craft intelligent cross-channel customer journeys by syncing loyalty, referral, and reviews data into Dotdigital. Leverage Yotpo insights to power more personalized and effective email and SMS campaigns, and build dynamic journeys based on customer engagement and behavior.

Learn more

Loyalty & Referrals

### [Listrak](/integrations/listrak-loyalty/)

Yotpo's integration with Listrak pulls product ratings and reviews directly into the Listrak database, automatically matching them to your product catalog and sorting them by recency and rating in order to deliver the most relevant content to your customers. In addition, leverage loyalty data to segment customers to create even more personalized experiences.

Learn more