---
url: /integrations/mailchimp-loyalty/
title: "Mailchimp Integration | Yotpo"
canonical: https://www.yotpo.com/integrations/mailchimp-loyalty/
---

# Mailchimp

[Integrations / Loyalty & Referrals](/integrations)

This integration between Yotpo & Mailchimp allows brands to enhance their email marketing strategies by leveraging the power of reviews and social proof as well as valuable loyalty-based data.

Get a demo

**This** integration between Yotpo & Mailchimp allows brands to enhance their email marketing strategies by leveraging the power of reviews and social proof as well as valuable loyalty-based data.

[Install](https://loyalty.yotpo.com/integrations)

Product

Loyalty & Referrals  [Reviews & UGC](/integrations/mailchimp/)

Platform

Adobe Commerce (Magento)   BigCommerce   Salesforce Commerce Cloud   Shopify   Woocommerce

Category

Email Marketing

Supported Plans

Premium   Enterprise

Resources

<a class="sidebar_content_resources_link" href="" target=""> </a> [Yotpo Integration Guide](https://support.yotpo.com/docs/integrating-yotpo-loyalty-referrals-and-mailchimp)

## Integration Guide

Integrate Mailchimp and Yotpo to send hyper-targeted and effective emails that capture and convert more customers. Easily enrich your marketing strategy with influential and relevant social proof and loyalty program data then can reach the right people at the right time.

## Loyalty & Referrals Use Cases

Segment customers

Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.

Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement.

## Featured integrations

Reviews & UGC

### [Attentive](/integrations/attentive/)

Yotpo and Attentive’s integration, allows you to sync review & loyalty program data to your Attentive account. This enables you to segment your customers based on Yotpo data, and trigger sms and email communications to your customers.

Learn more

Reviews & UGC

### [Omnisend](/integrations/omnisend/)

Integrate Yotpo and Omnisend and leverage powerful reviews and loyalty data to create hyper-targeted and high-converting campaigns, across all the channels your customers use most.

Learn more

Reviews & UGC

### [Gorgias](/integrations/gorgias/)

Yotpo's integration with Gorgias enables support teams to address customer reviews and questions without ever having to leave Gorgias. Support agents can also manage customers’ loyalty plans directly from the admin.

Learn more

Loyalty & Referrals

### [Klaviyo Customer Hub](/integrations/klaviyo-customer-hub/)

The Yotpo Loyalty & Klaviyo Customer Hub integration brings loyalty directly into the customer experience, letting shoppers view points, rewards, and VIP status in one seamless destination. By surfacing loyalty value where customers already engage, brands can drive higher program participation, boost retention, and create a more connected, high-converting post-purchase journey.

Learn more