---
url: /integrations/dotdigital-loyalty/
title: "Dotdigital Integration | Yotpo"
canonical: https://www.yotpo.com/integrations/dotdigital-loyalty/
---

# Dotdigital

[Integrations / Loyalty & Referrals](/integrations)

Yotpo & Dotdigital’s integration enables brands to craft intelligent cross-channel customer journeys by syncing loyalty, referral, and reviews data into Dotdigital. Leverage Yotpo insights to power more personalized and effective email and SMS campaigns, and build dynamic journeys based on customer engagement and behavior.

Get a demo

**Dotdigital** helps marketers make every interaction feel personal with scroll-stopping marketing that wins customers for life. Design campaigns with customers in mind, powered by data you can rely on across all your customers' favorite channels.

[Install](https://integrations-center.yotpo.com/app/#/install/applications/se4mwpeivbsxt2akgnfiuig28vtdxpvf/product/LOYALTY)

Product

Loyalty & Referrals  [Reviews & UGC](/integrations/dotdigital/)

Platform

Adobe Commerce (Magento)   BigCommerce   Others   Salesforce Commerce Cloud   Shopify

Category

Email Marketing   SMS Marketing

Supported Plans

Free   Pro   Premium   Enterprise

Developed by

Dotdigital

Resources

[Dotdigial Integration Guide](https://support.dotdigital.com/en/articles/12674501-integrate-yotpo-loyalty-with-dotdigital) [Yotpo Integration Guide](https://support.yotpo.com/docs/integrating-yotpo-loyalty-referrals-with-dotdigital)

## Integration Benefits

This integration syncs rich loyalty data — including points balance, VIP tier, spending, and key engagement events — directly into Dotdigital, enabling advanced segmentation, automated loyalty messaging, and highly personalized communications. Trigger real-time campaigns for milestones like points earned, tier upgrades, birthdays, and referrals, and deliver targeted email and SMS journeys that drive retention, repeat purchases, and customer lifetime value.

## Loyalty & Referrals Use Cases

Segment customers

Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.

Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement.

Trigger loyalty messages

Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.

## Featured integrations

Reviews & UGC

### [Mailchimp](/integrations/mailchimp/)

Yotpo & Mailchimp’s integration enables brands to enhance their email and SMS marketing strategies by leveraging the power of reviews and social proof as well as valuable loyalty-based data.

Learn more

Loyalty & Referrals

### [Optimizely (Zaius)](/integrations/optimizely-loyalty/)

The Optimizely & Yotpo integration provides brands with full access to loyalty and reviews data that can enhance the precision of customer predictions generated by Optimizely’ data science capability, making campaigns more personal and timely.

Learn more

Reviews & UGC

### [Dotdigital](/integrations/dotdigital/)

Yotpo & Dotdigital’s integration enables brands to craft intelligent cross-channel customer journeys by syncing loyalty, referral, and reviews data into Dotdigital. Leverage Yotpo insights to power more personalized and effective email and SMS campaigns, and build dynamic journeys based on customer engagement and behavior.

Learn more

Loyalty & Referrals

### [Listrak](/integrations/listrak-loyalty/)

Yotpo's integration with Listrak pulls product ratings and reviews directly into the Listrak database, automatically matching them to your product catalog and sorting them by recency and rating in order to deliver the most relevant content to your customers. In addition, leverage loyalty data to segment customers to create even more personalized experiences.

Learn more