---
Title: "Use Reviews in Instagram Ads"
Date: "2018-11-21T09:20:46+00:00"
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With [71% of 18-to 24-year-olds](https://blog.adstage.io/instagram-ads-cpm-cpc-ctr-benchmarks) using Instagram, it’s become one of the most powerful places to advertise for brands.

But making your ads stand out in a sea of carefully curated content is a real challenge. Including customer reviews in Instagram ads gives browsers the **convincing social proof** they need to click through to your site.

- About [43% of shoppers](/blog/customer-content-trust/) trust reviews more than any other type of customer content
- CTR on Instagram ads has [grown 41% YoY](https://blog.adstage.io/instagram-ads-cpm-cpc-ctr-benchmarks) since last year

![Image uploaded from iOS Use Reviews in Instagram Ads 1](https://wordpress-1414901-5270164.cloudwaysapps.com/wp-content/uploads/2018/11/Image-uploaded-from-iOS-576x1024.png "Image uploaded from iOS Use Reviews in Instagram Ads 2")

Array ( ) 

 Real Example

 

 [PopSockets](https://www.popsockets.com/) included a five-star review in the above Instagram ad. They selected a review with a lot of personal information that can **help shoppers relate,** as well as give them ideas about how to use the product and who to buy it for. The authentic content won the ad impressive engagement, reaching nearly 3,500 likes.