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Title: "Make sure Google indexes review content"
Date: "2017-09-19T12:04:21+00:00"
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**Customer reviews increase organic traffic by an average of 48% over 3 months**

Your reviews are a rich source of keywords and fresh content. But too many stores fail to use this content to their SEO advantage, even though doing so can improve search rankings and [grow organic traffic by an average of 48%](/blog/reviews-seo/) over 3 months.
![AdoreMeDesktop1 sized 1 Make sure Google indexes review content 1](https://wordpress-1414901-5270164.cloudwaysapps.com/wp-content/uploads/2017/05/AdoreMeDesktop1__sized-1.jpg "AdoreMeDesktop1 sized 1 Make sure Google indexes review content 2")
In-line SEO makes your review content crawlable to all search engines. This helps you:

- Rank for relevant long-tail keywords your customers are actually searching for
- Drive highly qualified traffic straight to your product pages
- Open your store to thousands of new keywords that will lead potential customers straight to your products.

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 Real Example

 

 [Adore Me](https://www.adoreme.com/) collects thousands of reviews per month, and by making this content crawlable, they are able to rank for more relevant keywords and phrases. Yotpo’s In-line SEO feature has helped potential customers discover Adore Me while searching for products.