---
Title: "Upsell products when you ask for reviews"
Date: "2017-01-01T12:04:24+00:00"
---

**On average, 27.5% will make another purchase**

Data collected from more than 2,000 stores shows that [27.5%](/resources/consumer-decision-making-process-ugc/) of customers who click on promoted products in post-purchase [review request emails](https://www.yotpo.com/blog/subject-line-review-requests/) or [text messages](https://www.yotpo.com/blog/sms-review-requests/) end up converting. So, take advantage of review requests and promote your top-rated products to recent customers.

![GiantVapesDesktop1 sized Upsell products when you ask for reviews 1](https://wordpress-1414901-5270164.cloudwaysapps.com/wp-content/uploads/2017/05/GiantVapesDesktop1__sized.jpg "GiantVapesDesktop1 sized Upsell products when you ask for reviews 2")

Consider re-engaging customers by showing them products that are:

- Relevant: For example, if they bought a coat, show them a hat, gloves and boots
- Top-rated: Positive, enthusiastic reviews influence your recent customers to take a chance on a new product
- Top-selling: Help your customers discover your most popular products

An added bonus? Each new customer who decides to make another purchase has the added value of becoming a return shopper. The more return shoppers you have, the better, since they make up about 1/3 of a store’s overall revenue and spend [3x more](/blog/return-customers-infographic/) on average than one-time customers.

Array ( ) 

 Real Example

 

 [Giant Vapes](https://www.giantvapes.com/) has brought in over $65,000 in sales from upsells in review requests. “Once they’ve tried the product and are ready to write a review, they’re also ready to discover a new product. Upsells help them do that,” says Giant Vapes Founding Partner Josh McCluskey.