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Title: "Do Shoppers Want to Join Loyalty Programs?"
Date: "2019-07-21T11:19:37+00:00"
---

A recent Yotpo survey of 2,000 shoppers found that 90% would join a loyalty program offered by their favorite brands.

[Loyalty programs](/direct-to-consumer-loyalty-playbook/) are a great way not just to keep customers coming back, but to keep them engaged with your brand and to turn them into advocates.