---
Title: "Share Reviews on Instagram Stories"
Date: "2018-10-22T08:26:35+00:00"
---

Before Instagram Stories, the only place brands could share a link was in their bio. Stories create a new opportunity to send traffic to your site in a single step, using engaging content to attract user attention.

Since [80% of accounts follow a business](https://business.instagram.com/) on Instagram, and Stories have a [15-25% swipe through rate,](https://blog.swat.io/analyse/track-success-of-insta-stories/) they are an effective way to introduce and re-introduce customers to your products.

Take advantage of this medium to draw in potential customers with user-generated content, like customer reviews and photos, encouraging your followers to swipe through and make a purchase. Shoppers who see UGC convert at a rate [161% higher](/resources/ecommerce-conversion-rate/) than those who do not.

![reviews in instagram stories](https://wordpress-1414901-5270164.cloudwaysapps.com/wp-content/uploads/2018/10/Image-from-iOS-1.png "Image from iOS 1 Share Reviews on Instagram Stories 1")

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 Real Example

 

 [Brooklinen](https://www.brooklinen.com/) shares their best (and most creative!) reviews alongside user-generated photos on their Instagram Stories. The result is an original, authentic, and engaging Story that prompts browsers to click through and encourages existing customers to submit more UGC for a chance to be featured.