--- Title: "Optimize Site Speed with Our New Reviews Widget" Date: "2023-03-06T13:53:51+00:00" --- The more your eCommerce brand grows, the more likely you are to require a [reviews solution](https://www.yotpo.com/platform/reviews/) that will continue to innovate time and time again. That’s why **we’re excited to showcase our new Reviews widget**. Built with innovation in mind, Yotpo’s new Reviews widget will allow brands to maximize the potential of each and every review. The new widget is **lightning fast**, it features a **no-code editor**, and it’s **optimized for SEO and ADA compliance**. Let’s take a look at what this widget could mean for your eCommerce brand. ## Yotpo’s new Reviews widget and site load speed You may be wondering: *Why is site load speed so important? If my site loads within seconds, I should be all set, right?* The simple answer is yes, but there are some caveats, particularly when it comes to how many seconds shoppers are willing to wait. For example, **[47% of shoppers](https://www.shopify.com/enterprise/site-performance-page-speed-ecommerce) expect your eCommerce site to load within two seconds**, and sometimes even less. If your site takes five seconds to load, the [bounce rate increases to 38%](https://www.websitebuilderexpert.com/building-websites/website-load-time-statistics/). Those extra three seconds may not seem like a lot at first glance, but it’s noticeable on the consumer side. And as consumer behaviors change over time, it’s important to stay up to date on their online shopping expectations. **Site speed plays a key role in the overall customer experience**. And when you have valuable user-generated content like reviews — and [visual user-generated content](https://www.yotpo.com/blog/visual-marketing-how-brands-are-using-ugc-and-vugc/) like photos or videos — on your site, you’ll want to ensure that it’s all loading onto your homepage and product pages quickly and correctly. Thankfully, **our new Reviews widget features asynchronous JavaScript loading**, which is a lightweight method that focuses on loading the content that is most essential to the page. This also makes it easier for your reviews data to load faster. ## Why add the new Reviews widget? We’ve invested heavily in our products to ensure that they’re meeting expectations for both eCommerce brands and shoppers. ![V2 Optimize Site Speed with Our New Reviews Widget 1](https://wordpress-1414901-5270164.cloudwaysapps.com/wp-content/uploads/2023/03/V2.png "V2 Optimize Site Speed with Our New Reviews Widget 2") And because of our commitment to improve our products on a continuous basis, we’ve conducted extensive research within the market and with our customers. And we’ve heard you loud and clear — with our new Reviews widget, your brand can enjoy: - **Better performance:** With our fast load speed, **your on-site reviews will load right away** thanks to the updates we made to our widget infrastructure. - **Sleek, modern look:** Our widget is **more intuitive and easy to use** so that it blends seamlessly to your site’s design with either a bold, grid layout or our standard layout. - **Easy customization:** Drag-and-drop customization options will make it **easy for you to change the fonts, colors, and overall look** of your on-site reviews without any coding. - **SEO optimization:** Our widget adheres to Google’s Ranking Best Practices; therefore, all of your reviews will be **crawlable and optimized for search**. - **ADA compliance:** Working closely with our accessibility partner, Essential Accessibility, we’ve ensured that our widget adheres to **ADA guidelines** and is inclusive for all. Ready to get started with our new Reviews widget? **[Add the new widget](https://support.yotpo.com/docs/adding-the-reviews-widget-30)** to your site today. And when you log into the Yotpo platform and navigate to our Widget Hub — the one-stop shop for all of your widget needs — you can discover and easily install any of our on-site widgets for Reviews. You can also **sign up for the [Reviews Prime plan](https://www.yotpo.com/blog/yotpos-loyalty-and-reviews-plans/)** to gain access to our new widget and unlock premium features at no annual commitment. ## What’s next for Yotpo Reviews? Our plans for 2023 don’t end here — as the industry evolves, so will Yotpo Reviews. We’re going to keep innovating and improving our Reviews widget. With the help of our partners and market research, we want to **ensure that eCommerce shoppers have access to the information they need** in order to make an informed purchase decision. Our research will help us uncover the most common customization requests and direct customer feedback. Stay tuned for more!