---
Title: "Incentivize using your Instagram hashtag"
Date: "2017-03-19T12:04:25+00:00"
---

**Posts with hashtags get 12.6% more engagement**

Maximize social engagement by offering customers a prize if they post a photo on Instagram and tag your store or use a designated hashtag of your choosing.

Posts with at least one hashtag get [12.6% more engagement](/resources/instagram-marketing-tips/). All that engagement — comments, likes, and shares — adds up to a ton of new customer content.

![AshleyBridgetMobile 1sized Incentivize using your Instagram hashtag 1](https://wordpress-1414901-5270164.cloudwaysapps.com/wp-content/uploads/2017/05/AshleyBridgetMobile_1sized.jpg "AshleyBridgetMobile 1sized Incentivize using your Instagram hashtag 2")

You can offer them a discount, a free product, or get creative with bigger prizes like a vacation or concert tickets!

- Increase word-of-mouth marketing with a surge in tags and posts about your brand on Instagram.
- Generate tons of customer photos you can leverage for marketing or curate on your site.
- Engage customers with incentives to build long-term customer relationships and loyalty.

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 Real Example

 

 Fashion accessories brand Ashley Bridget generates tons of stunning customer photos by offering the chance to win a $350 prize pack every week.