---
Title: "Instagram Data Benchmarks [Infographic]"
Date: "2016-11-21T13:40:23+00:00"
---

Just take a look at this Instagram data:

![Instagram data](https://wordpress-1414901-5270164.cloudwaysapps.com/wp-content/uploads/2016/11/Curation-Infographic.png "Curation Infographic Instagram Data Benchmarks [Infographic] 1")

## So, what did we learn from this Instagram data?

**75% of surveyed businesses have an Instagram account:** Learning how to sell on Instagram is not optional anymore. Utilizing Instagram is an eCommerce standard! **Visitors from Instagram stay on a site for an average of 192 seconds** – that’s longer than visitors from every other channel, including Facebook, Pinterest, and Twitter, meaning traffic from [Instagram is the most engaged](/blog/instagram-engagement-rate/).

**30% of Instagram users have bought something they first spotted on Instagram.**

[Instagram shopping](/resources/start-instagram-shop/) is huge! The data shows a staggering [conversion rate](/blog/increase-ecommerce-conversion-rate/), with ⅓ of Instagram users reporting that they’ve purchased items they first saw on the platform.



So, now that you have the data to guide you, how can you make the most of [Instagram’s benefits](/resources/instagram-pics-better/) and power?

Check out our guide for [how to sell on Instagram](/blog/how-to-sell-on-instagram/).