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Title: "Do Female Shoppers Prefer Women-Led Brands?"
Date: "2019-03-05T08:28:37+00:00"
---

Female consumers have spoken, and they want to support [businesses led by women](https://www.womeninecomm.com/).

A consumer survey commissioned by Yotpo revealed that almost half (49.4%) of female eCommerce shoppers in the US and UK prefer to buy from brands that are founded, led, and/or run by women.