---
Title: "How Much is Customer Loyalty Worth? [Data]"
Date: "2015-04-27T11:00:00+00:00"
---

![customer loyalty data](https://wordpress-1414901-5270164.cloudwaysapps.com/wp-content/uploads/2015/04/Average-Star-Rating_Reviews-final.jpg "Average Star Rating Reviews final How Much is Customer Loyalty Worth? [Data] 1")



[Tweet “Returning shoppers spend nearly 3x more than one-time shoppers.”]

## **Customer loyalty data takeaways:**

The data showed us you better be investing to [improve customer retention](/resources/10-ways-to-improve-customer-retention/ "6 Tiny Tweaks to Enormously Improve Customer Retention"), because [returning customers](/blog/return-customers-infographic/) **really** pay off.

- Repeating shoppers have spent $356M during 2014 out of a total of $1.07B spent by customers during 2014, **which is 33.3% of the overall spend.**
- Returning customers spend **2.92 times more than one-time shoppers**.
- ****41 days**** — the average number of days between a returning shoppers’ purchases.