---
Title: "Create a stronger community with social campaigns"
Date: "2017-02-19T12:04:20+00:00"
---

**Referred customers have a 18% higher retention rate**

Ask your customers and brand fans to share content about your brand on social. Use their passion as a springboard to increase engagement, start a conversation around your brand, and in so doing, create a stronger customer community.

![TomsDesktop2 sized Create a stronger community with social campaigns 1](https://wordpress-1414901-5270164.cloudwaysapps.com/wp-content/uploads/2017/05/TomsDesktop2__sized.jpg "TomsDesktop2 sized Create a stronger community with social campaigns 2")

When people talk about their experiences with your brand on social, you’re more likely to get social referrals from their friends and followers. Plus, if they’re willing to share this content on their social profiles, they’re also likely to recommend your products — and these recommendations count.

- There is an [18% higher chance of retention and 16–25% higher CLTV](/resources/brand-ambassadors/) when customers are referred to your brand
- [Word-of-mouth](https://www.yotpo.com/resources/word-of-mouth-marketing/) directly influences 20-50% of purchase decisions
- Social proof and [community influencers](https://www.yotpo.com/blog/turn-instagram-influencers-brand-ambassadors/) increase consumer trust

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 Real Example

 

 [TOMS](https://www.toms.com/) turned their followers’ interest in giving to a good cause into a yearly social media campaign that engages followers and grows their community. The #withoutshoes campaign gets people around the world sharing pictures of TOMS shoes and talking about the brand.